How an MLM brand conducts business is an important consideration. Just as a product gains a reputation for being high quality, or possibly for low quality, so too do businesses gain a reputation for their policies and how they treat their employees and this is extremely important when choosing an MLM partner. MLM salespeople are independent workers without many of the protection other workers have in other businesses. They must be sure they are partnering with an MLM that treats them fair, pays them for their efforts, and treats them with dignity and respect. MLMs that have not treated salespeople well will not be able to retain good people and business suffers. MLM brands that have a reputation for treating salespeople well will attract and retain the top salespeople and their businesses will continue to succeed.
Branding is the act of have an identification that most people know. If your brand is poor, if consumers identify your name with shoddy products and bad service then your business will not be around long. If your MLM brand is strong and consumers identify your name with great products and reputable sales people, then you can’t help but succeed.